16-Step Domination Marketing Plan
To sell a property fast and for top dollar, especially in today’s competitive market, you need to combine speed, presentation, pricing strategy, and aggressive marketing focused on aggressive lead generation, data-driven marketing, maximum exposure, and massive value. Here's a step-by-step 16-Step Domination Marketing Plan.
Massive Exposure. Relentless Follow-Up. Proven Results.
Deep Analysis Of Local Real Estate Market Conditions
Market conditions are entirely out of the control of buyers, sellers, or their real estate agents. In markets with high demand, with more buyers than properties available for sale, houses can sell quickly. It can often happen within days or weeks of being listed. In these markets, properties may even receive multiple offers. This drives up the sale price and creates a sense of urgency among buyers.
On the other hand, in markets with high inventory levels that exceed buyer demand, it can take considerably longer to sell a house. In these markets, properties may sit on the market for months or even years before being purchased.
Strategic Price Positioning for Maximum Impact:
Option A
We start by pricing your home strategically to ignite buyer interest from day one. Overpricing is the #1 deal-breaker that causes listings to languish, so we perform a no-nonsense market analysis to set the optimal price. The goal is to attract a flood of qualified buyers immediately and create a competitive atmosphere that drives offers above market value.
So, generally
I spend about 2 to 4 hours studying both the macro and the micro data
to really understand the local market
and then sometimes I even go and preview our competition
just to make sure that I understand
all the details that make your home better and the obvious choice in the eyes of potential buyers
Pricing
Option B
Sometimes Seller emotionally attached to the property for different reasons and I, as a Broker, Respect that, even if date is showing - house is overpriced.
If house overpriced 10% - few showings , no offers,
if house overpriced 5% - we have showings, but we don't have offer,
if house underpriced 2%, we have multiple showings, multiple offers in less then 7 days, so
I will provide you constant feedback and we will see - What does the market tell us?
"Does the house need a price adjustment or not?"
We don’t guess — we analyze. If your home isn’t getting action, we pivot fast. New headlines, new price band, new messaging — whatever it takes to get results.
Option C
Private MLS listings, also known as off-market listings or pocket listings, are homes that are not publicly advertised on the MLS. Instead, they are discreetly marketed through a network of real estate agents and their clients, often within the Private Listing Network (PLN). The PLN is a section of the MLS where agents can add listings that won't be syndicated to public websites like Zillow, Realtor.com, Redfin etc.
If privacy and exclusivity are your top priorities, an off-market approach may be the right move.
If maximizing exposure and securing the highest price in a competitive environment is your goal, listing on the MLS is often the best strategy.
Prepare the Home Like a Showroom
Show-Ready Home Preparation & Minor Repairs
Next, we prepare your home to wow buyers. This means advising on decluttering, depersonalizing, cleaning and minor repairs, to showcase the property’s best features - because first impressions sell. Curb appeal is dialed in, and no detail is neglected. Every room will be optimized to make buyers fall in love at first sight, creating that emotional “WOW” factor that compels strong offers.
High-End Photography & 360° Virtual Tours:
We only use top-tier professional photography to capture your home. High-resolution, well-lit images (including HDR photos) and drone aerial shots will make your listing unmissable. Properties with professional HDR images have been shown to sell up to 50% faster and get 118% more online views, and homes with drone photos sell about 68% faster than those without. We also create interactive 360° virtual tours so buyers can explore the home online. This tech-forward approach (aerial photography, 3D tours, etc.) is part of our modern arsenal. In an era when virtually all buyers start their search online, stunning visuals ensure your home stands out and dominates the online marketplace.
MLS Blast and 100% Online Syndication:
MLS Blast and 100% Online Syndication:
Once everything is ready, we launch your listing on the MLS with fanfare. The listing will have an attention-grabbing description optimized with keywords and selling points. Immediately, we syndicate your home to hundreds of real estate websites – Zillow, Trulia, Realtor.com, Redfin, Homes.com, and more. Every serious buyer scouring the internet will find your home. Remember, 99% of younger buyers (ages 24–57) use the internet to find homes/photoup.net,/ so we leave no stone unturned online. Your property will appear on all major search sites and real estate apps, ensuring massive exposure across the web within hours of listing. If a buyer is out there, they will know about your home.
Using the right words in your home description can mean more money in your pocket. That was one of the findings of the book 'Zillow Talk: Rewriting the Rules of Real Estate,' written by Zillow CEO Spencer Rascoff and Chief Economist Stan Humphries. It highlights some of the listing words that can attract buyers.
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"Luxurious:" According to the book, homes with a median estimated value in the bottom third of their market that were described as "luxurious" beat their expected sales price by an impressive 8.2 percent.
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"Captivating:" Also from the book, homes with a median estimated value in the top third of their market that were described as "captivating" beat their sales price by 6.5 percent.
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Other words: There are plenty of other real estate marketing words that Zillow found valuable, including "stainless" (as in appliances), "granite," "basketball" (as in a court), "landscaped," "pergola," "remodel," "tile," "upgraded" and "updated." More descriptive words that were also winners were "impeccable," "beautiful" and "gentle" (as in rolling hills).
Video
Compelling Video Marketing Dominance: We produce a high-impact video tour of your property to expand its reach. This isn’t a boring slideshow – it’s an engaging walk-through video (with music, graphics, and drone footage) that brings your home to life on screen. Listings with video get an astounding 403% more inquiries and views than those without video. We leverage this by posting your video on YouTube and social media. The video highlights the lifestyle and key features of your home, and we can go live with virtual open house streams for remote viewers, we believe in dominating with video – it’s shareable, memorable, and it attracts a ton of qualified leads.
Targeted Social Media Advertising Blitz:
We aggressively market your home on social media platforms to capture buyers where they spend their time. This includes Facebook and Instagram ads targeted to specific demographics and zip codes most likely to produce a buyer for your home. We create eye-catching posts, and carousel ads showcasing your property’s best photos and video.
Through paid promotion, we’ll put your home in front of thousands of buyers (and agents) in your area and even target out-of-state buyers looking in your neighborhood.
Modern buyers are constantly on social media, and our strategy uses that to your advantage – your home will dominate their newsfeeds. The content is optimized for shares and virality, leveraging the fact that video content on social media gets shared 1200% more than text or images. It’s an all-out blitz to generate interest, leads, and buzz on social channels.
Mega Open House Event
“Mega” Open House Events:
Within the first week or two, we will host an aggressive Mega Open House to generate buzz and attract swarms of buyers. This isn’t a typical sit-and-wait open house – we promote it heavily in advance through online ads, neighborhood flyers, and personal invites. We’ll often canvas the neighborhood to invite the neighbors (they often know friends or family who want to move in). At the open house, we create an event atmosphere: prominent signage everywhere, refreshments, property brochures, and a sense of urgency (“one day only” vibe) to drive in as many people as possible.
Additionally, we do broker-only open houses for local agents to preview the home early on.
We’re willing to do – continuous open houses to create buyer competition. The idea is to create so much traffic that buyers feel the home is in demand (fear of missing out is real!). Our open houses are an opportunity to collect dozens of leads and potentially incite bidding wars – a key conversion tactic in our plan.
Buyers Open House feedback sheet with follow up system.
Immediate & Persistent Lead Follow-Up:
Capture is only half the battle – what happens next is critical. We operate with a conversion-focused follow-up system that is second to none. The moment a lead comes in (whether from a call, text, email, or online), we respond within minutes – often within seconds. Speed matters: leads contacted within 5 minutes are 9 times more likely to convert to a sale. Knowing this, we jump on every inquiry with lightning speed. I (or a member of my team) will personally call the lead right away; if they don’t answer, they get a text and an email immediately.
We leverage automation in our CRM to send a quick response while I continue calling. (We even send a quick video text message in some cases – nearly 98% of text messages are read, so it’s a powerful way to get a lead’s attention.) Then we keep following up persistently – multiple calls, voicemails, texts, emails over the next hours and days until we make contact. No lead falls through the cracks or gets forgotten. Our motto: “No lead left behind.” This aggressive follow-up converts casual interest into showings. It’s how we turn a flood of leads into the perfect buyer for your home. We nurture every prospect, answer questions, and hound them (politely) until they’ve seen the home or decided it’s not for them. This level of follow-up is how we maximize conversion from exposure to offer.
Aggressive Prospecting & Outreach for Buyers:
Aggressive Prospecting & Outreach for Buyers:
Unlike average agents who just list a home and pray, we proactively hunt for buyers. This means old-fashioned prospecting with a modern twist. We will call hundreds of people – recent inquiries, past open house attendees, people in our database looking in your area, even neighbors (circle prospecting) to see if they know someone who’d love to live in the neighborhood.
We knock on doors around your block with flyers inviting people to the open house or to preview the home. We also reach out on multiple channels – phone, text, email, even social media DMs – to anyone who might be interested. If an agent only sticks to one method, how can a seller trust they’ll market a home differently? As one guide puts it, if an agent only cold-calls and doesn’t go multi-channel, “how do you expect a homeowner to believe that you will market their home differently than other agents?”
We take that to heart: our outreach is multi-medium and relentless. Every potential lead is contacted and followed up with. We create excitement by talking directly to potential buyers about your property’s best features. This agent-driven prospecting is labor-intensive – and it’s exactly what separates a high-performance listing agent from the pack. I’m on the phone daily until your home is sold.
Leverage Buyer Database & Agent Network:
A large percentage of real estate transactions happen with co-operating agents in the country.
I will expose your listing to this market. An email will be sent to our current buyers brokers database of hundreds of buyers brokers. I personally call and text buyer’s brokers who are active in your neighborhood and price range to tell them about your property’s highlights and invite them to bring their clients.
Marketing Material
Marketing Material
Magazine-Style Photography
Editorial-style photo shoot using natural light, wide-angle lenses, twilight shots, and luxury virtual staging — capturing your home’s beauty and essence in every frame.
Luxury Print Collateral
Every showing includes professionally printed flyers, feature cards, and branded leave-behinds designed like a luxury fashion catalog — creating a lasting impression.
Accountability & Performance Guarantee:
I stand by my word and my work. Everything I promise in this 16-point plan, I will execute fully – and I put that in writing. In fact I offer an Easy-Exit Listing Agreement strategy, if I ever fail to deliver on these steps or you’re unhappy with my service, you can cancel our agreement at any time after 30 days. No long-term contract traps, no excuses.
72 hours notice required.
